With a manifesto to smooth the transition of adaptation into everyday use the website’s strapline is “Bitcoin is digital money for the modern world. We make it easy to use—instant, secure, and free. The way money should be.”
The secret here is that the site will seamlessly connect with regular debit/credit cards and handle the crypto conversions on the fly. Currently the service is free and users need to request an invite to take part. Founded by former Brightcove CEO Jeremy Allaire, Circle has already raised over $26 million in private capital,
The site has invested heavily in security and compliance regulation. A wise move with the bad press surrounding other large bitcoin exchanges. They’ve promised a $10 credit to all new users too!